Cloud in the Channel

Founders

About Us

Cloud in the channel is a new venture but comes out of Stock in the channel. The move from hardware to cloud follows changes in the market.

The foundation of Cloud Channel comes from the team who created Stock in the channel, the Meyers brothers and Farshid Eilami.

The idea came from starting handling CSP billing for MSPs and synchronization with their ERPs. There is a need for a Cloud Management Portal for MSPs to be able to Manage Billing, Invoicing, Subscription and Provisioning. The end customers also need a platform to be able to self-serve and manage their subscriptions.

Why choose us

We accelerate growth for all types of businesses

Values

We know the IT hardware channel marketplace is time sensitive, dependent on precise information and needs the best possible margins to make a difference. Stock in the Channel tools have empowered channel resellers with these 3 benefits since 2007.

Trust

We want to help you compete, not compete with you, so Stock in the Channel is a 100% IT trade-only organisation. After 11 years, and with over 60,000 registered users, we feel this makes us the most trusted IT sales and procurement automation company around.

Scale

We're connected with over 300 distributors, for the latest, most accurate information available, exactly when you need it. We already work with your favourite suppliers, and then some - but we're always looking to extend our partnerships for the benefit of the entire channel.

Operations

Our Sales, Customer Support and Development teams are based in central London. We're passionate about our products and constantly deploy new services, features and functions to maximise your investment in our services. We actively seek your questions and feedback so that you can get the most from our platform.

Platform

The entire Stock in the Channel platform is cloud-based, with browser-based services featuring a point and click interface, with no special commands to learn. Being in the Cloud means our customers are always using the latest, best version of all our tools for just the cost of their subscription.

Next Steps

We believe our greatest asset is our team, so we encourage you to get in touch, to get to know us and understand the Stock in the Channel difference for yourself. Whether it's about advice on automation, our extended range of services, or the deepest of technical questions - email us or call the UK number, and let's talk automation.

Our Customers

Check out out customer stories